Snapdragon key visual: one platform, every device
Tessarakt for Qualcomm India · June 2026

It's already a Snapdragon world.

Students and shoppers live inside the Snapdragon ecosystem today. Two plans make them see it, feel it, and buy into it.

Today the student asksWhich Intel laptop?
→
We make them askIs it a Snapdragon?
AI on the device ·Battery beyond the day ·Performance for everything ·200 colleges ·80 stores ·One Snapdragon world · AI on the device ·Battery beyond the day ·Performance for everything ·200 colleges ·80 stores ·One Snapdragon world ·
The Brief

What we are solving together

Snapdragon X Series PCs are two years into India. Smartphone equity is strong, PC awareness is not yet. The mandate: brand consistency, college activations, community engagement.

Workstream 1

Campus

Build awareness, consideration, and purchase preference among premium students. Activations from August, aligned to the 8 August sales window.

Workstream 2

Retail

A 100 sq ft World of Snapdragon experience in about 80 Croma and Reliance Digital stores. One national design, live devices, built to sell.

One message

Three benefits, everywhere

AI on the device. Battery beyond the day. Performance for everything. No tier jargon.

World of Snapdragon

One platform, every screen in an Indian life

Snapdragon is not one product. It is the platform behind the devices people already own. This story powers both plans.

Smartphones

8 Elite flagships

Samsung, OnePlus, Realme, iQOO, Xiaomi.

PCs

Snapdragon X Series

Copilot+ PCs from Lenovo, HP, Dell, Asus, Samsung and Microsoft. AI runs on the device, battery runs past the day.

Smart glasses

Ray-Ban Meta

Runs on Snapdragon AR1.

XR

Meta Quest 3

Runs on Snapdragon XR2 Gen 2.

Audio

Snapdragon Sound

Bose, Bowers and Wilkins, Denon and more.

Mobility

On Indian roads

Mahindra BE 6 and XEV 9e, Tata Harrier EV, BMW cockpits, Royal Enfield Flying Flea.

The big idea

Pull the plug. The AI keeps going.

One gesture proves the whole story. Cut the internet and a Snapdragon laptop keeps generating, because the AI runs on the device, not in the cloud. It is the demo no phone brand can copy, and it is the same hero moment in every store and on every campus.

The Experiences

Make the invisible chip the hero

Five signature experiences across retail and campus. Each one turns on-device AI, battery and performance into something a person can feel in seconds.

RetailThe Magic Switch
The Magic Switch

Pull a lever: Snapdragon vs a legacy chip, the same AI task finishing side by side. Speed you can see.

RetailChip Explode reveal
The Chip, Exploded

An oversized Snapdragon chip floats apart to reveal the glowing NPU core. The invisible engine, made visible.

RetailMirror the gameplay
Mirror the Game

A player's live gameplay thrown onto the back wall to pull a crowd. Lift any device to learn its story.

CampusOn-device AI escape room
The Offline Escape Room

Every clue is cracked on the laptops with no internet: transcribe audio, rebuild a torn map, interrogate a local AI.

Campus
The Edge-AI Createathon

A touring on-device-AI build sprint. Demos at tables, not decks. Offline AI is both the theme and the venue Wi-Fi fix.

BothEdge Pass app
The Edge Pass

One app ties it together. Scan in, earn XP, climb the leaderboard, claim your AI creations. Working prototype below.

Plan 01 · Campus

Snapdragon Unlocked

The student community that builds. Across premier engineering, design and innovation campuses, gamers, designers, coders and founders join one program, carry one card, and build on Snapdragon devices.

200colleges in year one, from a 500 college partner network
500+ambassadors onboarded by 15 September
4tracks in one community
8 Augsales window opens, activations follow
The Identity

One badge, four tracks

Snapdragon Unlocked is a brand students wear, not a sponsorship they walk past. One identity across every discipline.

Snapdragon Unlocked identity board
Identity concept: lockup and track badges
TRACK 01CREATEDesign, film, music and content, made on device.
TRACK 02BUILDCode, AI projects and on-device development.
TRACK 03GAMECampus gaming crews and tournaments.
TRACK 04LAUNCHStudent founders and startup challenges.
Snapdragon Unlocked member welcome kit
Member kit: card, lanyard, merch
Snapdragon Unlocked chapter meetup
A chapter: all four tracks in one room
The Activations

What Unlocked does on the ground

Motion concept
Motion concept: the Createathon
Flagship event

The Createathon

Not a hackathon. Teams solve creative and AI briefs on X Series laptops, with AI partners like OpenAI in the toolkit. Campus rounds, zonal finals, one national finale, judged by mentors. The contest is the product demo.

Campus experience pavilion concept
Concept: immersion week pavilion
Immersion weeks

A week on campus, not a day at a fest

A modular pavilion brings the full ecosystem to the quad: laptops running on-device AI, phones, glasses, XR and audio. Workshops, demos and signups all week.

Mobile studio concept
Concept: touring mobile studio
Mobile studio

A studio that comes to campus

A touring podcast and editing truck. Students record and publish from it, on X Series machines, all semester.

On-device AI escape room
Concept: the Offline Escape Room
Signature experience

The Offline Escape Room

A timed team room where every puzzle is solved on the laptops with the Wi-Fi off: transcribe a coded clue, rebuild a torn map with AI, interrogate a local model for hints. High dwell, streamable, and the clearest proof of on-device AI on campus.

June to July
Recruit

Exam season. 500+ ambassadors sourced and screened through a three stage evaluation. Brand holds final approval.

August
Launch

Campuses reopen, the sales window opens. First immersion weeks, Createathon registrations.

Sept to Nov
Scale

Pavilion and studio tour the network. Zonal rounds run. Chapters publish weekly.

December
Finale

National Createathon finale. Review, renew, plan semester two.

The Content Engine

200 campuses become one social media agency

The micro agency model. Every chapter is a small studio producing real content for Snapdragon channels, on Snapdragon devices, with the brand in control of quality.

Snapdragon Unlocked content wall
Concept: the live content wall
How it is made

Brief to feed in five steps

One pipeline runs across all 200 colleges, powered by Blend's Creator Hub and an in-house platform of 2,000+ content templates, with AI partners like OpenAI in the editing layer.

Blend Creator Hub 2,000+ templates OpenAI and AI labs On-device AI editing
STEP 01BriefSnapdragon brief drops to every chapter with guardrails and a deadline.
STEP 02ShootStudents create on X Series laptops and phones, in the studio or the quad.
STEP 03EditOn-device AI plus templates and AI partners speed the cut.
STEP 04ApproveTwo stage review: Blend quality, then brand sign off.
STEP 05PublishLive on Snapdragon channels, best work boosted as paid media.
200chapters briefed at once
2,000+content templates on the in-house platform
1dashboard for reach, engagement and rights
0posts published without brand approval
The Game

Ambassadors play a season, not a job

Every ambassador action earns Unlocked Score. Points unlock levels, levels unlock real rewards, and colleges compete on a national leaderboard all semester.

Snapdragon Unlocked leaderboard concept UI
Concept: Creator Hub season leaderboard
Unlocked Score

Missions, points, leaderboards

Weekly missions in Creator Hub keep chapters moving between flagship events. Every mission logs automatically, every point is visible to the whole network.

Host a demo night +200 Publish a reel +100 Createathon entry +500 Refer a new member +50 Coupon redeemed at retail +300
LEVEL 01SPARK

Joins and completes onboarding. Gets the member kit, the card, and access to briefs and missions.

LEVEL 02BLAZE

Consistent contributor. Unlocks device loaners, merch drops, masterclass seats, and mentor hours.

LEVEL 03DRAGON

Campus leader. Unlocks internship fast track interviews, a finale stage slot, and a feature on Snapdragon channels.

Campus Creator of the Month on the retail zone screen
Concept: student work featured inside retail zones
Students get the spotlight

The program promotes its people

The content engine exists to make students visible, not just the brand.

  • Creator of the Month featured on Snapdragon India channels, with full credit
  • Best work amplified as paid media under the student's own handle
  • Top creations play on retail zone screens across 80 stores
  • Createathon winners showcased at the national finale and to placement cells
The Digital Layer · Live Prototype

Snapdragon Edge Pass

One app ties campus and retail into a single season. No download, opened by a QR. Scan in at any stop or store, earn XP, climb your college up the national board, and claim the AI creations you make at the booths.

Pass & QR check-in Spark · Blaze · Dragon levels National leaderboard Claim my AI creation Season recap
Open the live prototype ↗ tap and try it

Built on Cloudflare. DPDP-clean by design: anonymous XP, scan-to-your-own-phone claim, no PII to play.

Edge Pass scavenger map Edge Pass member card Edge Pass season recap
Operating System

Creator Hub runs the whole network

Blend, the campus network in the Tessarakt ecosystem, brings the platform that keeps 200 chapters manageable, measurable, and brand safe.

About Blend
Briefs

Clear briefs

Authored centrally, pushed to every chapter with guardrails and deadlines.

Approvals

Two stage review

Blend quality check, then brand approval. Nothing publishes without both.

Rights

UGC rights at upload

Usage rights captured at submission, ready for paid amplification.

Leaderboards

Colleges compete

Chapters ranked on output, reach and engagement.

Payouts

Paid, always

Stipends and bonuses settled through the platform.

Analytics

One dashboard

Per college and national rollups, live for the brand team.

Plan 02 · Retail

World of Snapdragon, in 100 square feet

The first Snapdragon Experience Zone opened at Croma Juhu in February 2025. This plan scales that idea: one national design, about 80 stores, built for the curious first time shopper.

100 sq ftone footprint, fits Croma and Reliance Digital without customisation
80stores pan India, global rollout ready
6live device categories on display
2data layers: anonymous telemetry, consented leads
Motion concept
Motion concept: the zone in a Croma store
The zone

An ecosystem, not a product shelf

Every device is live: phone, laptop, glasses, XR, audio, and miniature cars for the automotive story. The layout shows them working together, so a shopper sees a world, not a shelf.

Ecosystem discovery table render
Concept: lift and learn table with automotive miniatures
The interaction

Lift a device, the story follows

Pick up any device and the table tells its story, with light tracing back to one Snapdragon mark. Lift the miniature car and the cockpit demo plays. Simple, rugged, and every lift is logged.

The 10-Second Studio concept render
Concept: the 10-Second Studio and its alter ego wall
The signature moment

The 10-Second Studio

Sit at an X Series laptop, pick a vibe, and the AI turns your photo into your alter ego in about ten seconds, right in front of you. A cloud tool would queue and buffer, this runs on the laptop, so it stays instant even on a busy store day. The speed is the proof.

  • Ten seconds, on the laptop. The speed is the on-device AI demo.
  • Pick your vibe: gamer, creator, coder, racer, anyone
  • Your portrait is the souvenir and the lead. The claim screen carries the intent survey.
The Magic Switch
Concept: the Magic Switch
The proof

The Magic Switch

One physical lever between two screens running the same AI task. Pull it and Snapdragon races ahead while the legacy chip lags. No spec sheet needed, the shopper watches the gap open in real time.

The chip exploded to reveal the NPU
Concept: the chip, exploded
The centerpiece

The Chip, Exploded

An oversized Snapdragon chip floats apart at the heart of the zone to reveal the glowing NPU core, the part that makes the AI run on the device. The invisible hero, finally something you can stand in front of.

Fun layer

The Dragon Hunt

Five small fireball marks hidden across the store, each with an NFC tap. Find all five, win a sticker pack and a discount coupon at the zone.

Fun layer

Beat the battery

A running day counter shows how long the demo laptop has lived off one charge. Shoppers guess the number before they see it.

Fun layer

Campus on screen

The zone screen features a Campus Creator of the Month, so student work from the campus program plays inside the store.

Three sizes, one system

Flagship World of Snapdragon zoneFlagship~10 stores · 100 sq ft
The full walk-in zone

XR corner, automotive diorama, lift and learn table, dedicated Snapdragon promoter.

Standard World of Snapdragon bayStandard~50 stores
The core bay

Lift and learn table and demo screen, trained store staff with remote assist.

Compact World of Snapdragon fixtureCompact~20 stores
The wall fixture

Hero devices on a slim panel with an NFC and QR storytelling wall, self serve.

What never changes across all three: the brand system, the ecosystem story, the lift and learn principle, live devices, the telemetry stack, and the exit survey.

Technology and Data

Everything interactive is also an instrument

Two clean layers. Telemetry that needs no consent, and leads that are always opted in. Built for India's DPDP rules from day one.

Layer 1 · Anonymous telemetry

How the experience performs, and how we capture it

  • Engagement and capture rateCroma and Reliance Digital already count store footfall at the door. That is our denominator. Our fixtures and the promoter app count zone engagement. No cameras to install.
  • Every device lift: which, how often, how longA sensor under each plinth fires when a device is picked up and set down. The lift and learn mechanic is also the meter, no app, no scan needed.
  • Demo sessions per stationThe demo laptops run a kiosk launcher that logs the app opened, session length, and how many AI outputs were made.
  • QR and NFC tapsIn compact, self serve fixtures every QR scan and NFC tap is the count. In flagship and standard zones they add to the sensor data.
  • Promoter app, the human layerIn staffed zones the promoter logs demos given and interactions on a tablet, the same way trained in-store promoters already report across Indian retail.
Layer 2 · Consented leads

Who wants to hear more, captured with consent

  • QR exit survey, three questionsA QR on the way out opens a short survey. The opt in to hear more is a separate, unticked box, never bundled with the survey.
  • Send to my phone, become a leadTo claim the AI artwork they made, the shopper scans a QR and enters a number with consent. The souvenir is the opt in.
  • WhatsApp communities, double opt inJoining a campus or store community needs a confirmed double opt in, with a stored consent record and easy exit.
  • Automotive interest to OEM partnersA shopper who asks for a test drive at the car corner consents to a hand off, and the lead is routed to the OEM.
Attribution

Every scan is traceable

Unique QR codes per college and per station, tagged with UTMs.

Campus to counter

The loop between plans

Campus demos issue coupons. Coupons redeem at retail zones. Interest becomes a measured sale.

Brand lift

Consideration, measured

Short pulses before and after each activation track the shift per campus.

Measurement

Judged on sales and intent

Retail is measured against purchase, campus against preference. With 80 zones, matched control stores make conversion lift a real number.

Retail scorecard

StageMetric
AttentionZone capture rate vs store footfall
InteractionDwell, lifts per device, demo completions
Assisted salesDemos given, conversions per promoter
ConversionSales lift vs matched control stores
IntentExit survey score

Campus scorecard

StageMetric
ReachCampuses activated, students engaged
EngagementCreateathon entries, demo sessions, members
ContentPieces published, reach, approved UGC
PreferencePre and post brand lift
CommerceCampus coupons redeemed at retail

Proposed exit survey, under twenty seconds: which device did you try, did you know Snapdragon powered it, how likely is your next device to be Snapdragon powered. Opt in comes after, never bundled.

The Network

500 partner colleges, ready to activate

Year one activates the strongest 200, chosen for student buying power, community energy, and placement cell partnerships.

IIT DelhiIIT JodhpurIIT Madras DoMS NIT KurukshetraMNIT JaipurIIM Indore VIT VelloreSRM Institute of Science and Technology Manipal Academy of Higher EducationPES University RV College of EngineeringAnna University BMS College of EngineeringChrist University Amity UniversityLovely Professional University Shiv Nadar UniversityBennett University Chitkara UniversityNirma University + 480 more across India

Two plans, one connected system

Campus builds the preference, retail converts it, one data spine proves both. Tessarakt brings the technology platform, the Blend campus network, the ambassador engine, and the build partners to run this from August.

About Blend